Advantages of Social Media for Any Business

Advantages of Social Media for Any Business

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Social media is going to be the bread and butter of online advertising in the next 5 years, and will evolve even more within another 10 years. It’s getting to the point where businesses who undertook online campaigns like SEO and PPC are going more and more into major social media venues like Facebook, Twitter, Wordpress, and dozens of other powerful social media tools.
Why is everyone doing this? It’s easier to communicate a message via social media tools. Why send you a letter in the mail when I can get you to subscribe to my blog and get all news updates (or email for that matter)? Why spend millions on TV advertising when I can really get you too look by posting incredible deals on Facebook and new videos on YouTube?
The biggest advantage of social media is clear: you get more business.
What kind of business will you get? How much can you make? And how many customers are we really talking about?
Social media encompasses the entire world, and will soon be used by everyone with a computer at least a few times a week. Facebook, as of this writing, has over 300 million people active, sharing words and pictures. There are millions of blogs online, and millions using RSS (Really Simple  Syndication) read them.
How much can you make? The sky is the limit. One advantage was mentioned early. Why go all out in a magazine ad which will reach a small market when you can click the mouse and send 100,000 potential customers a friendly message? And this isn’t just an email we’re talking about—Facebook and blogs are quite popular for posting and subscribing—so the opportunity is immense.
I don’t think print advertising is obsolete yet, however, because it has its own place. Some of us like picking up a real 300 page book rather than reading it on the computer. Some of us like getting coupons in the mail to take to a brick and mortar store. But the reality is social media is being used by kids of 6-8, just about half or more of teenagers with access to computers and internet, and we could go on and on. The point is, the youth of the world has been online, and right now, as you read this, hundreds of millions of potential customers are reading and writing. They’ll grow up, they’ll make money, and you can make some.
Social media in tandem with other online advertising methods is the wave of the future. The reality is simply, you can’t fall behind if you hope to tap into larger customer markets.